A “SPEEDY” OVERVIEW OF THE RALLY

“If you’ve seen the film called Cannonball Run, it’s kinda like that,”
- Johnny Knoxville

What the $%*# is it?
A modern day version of the infamous 1970s road trip movie, each year the route changes but the foundation of the rally stays the same: 3,000 miles of adventure with the most eccentric group of thrill-seekers imaginable, partying every night with the who’s who of international society and pop culture. Cars featured on the rally range from million-dollar luxury vehicles to VW campers and even ice cream trucks all using CoPilot Live mobile phone satellite navigation from ALK Technologies, which will be supplied preloaded on the latest Windows Mobile 5-based phones from T-Mobile.

The 2007 rally is an eight-day, 3,000-mile drive across three continents with a goal of uniting nations through a common passion for music, fashion, film and the motorcar.

Who in their right mind?
Nicknamed Gumballers, the rally's 2007 cast includes 200 drivers from the famously well-off to the avid car enthusiast competing in 110 cars. However, with a free spirit and attraction that transcends social barriers, Gumball 3000 appeals to the adventurer in all, regardless of status or wealth.

Where in the world?
In 2007, the Gumball 3000 travels to Asia and back in just eight days. CoPilot maps of the entire route are preloaded, so drivers can simply switch-on their phone at the beginning of each day, key-in the destination and start driving. CoPilot will calculate the entire route in seconds and provide turn-by-turn voice guidance all the way. Gumballers will enjoy all the features and benefits of CoPilot Live’s dedicated sat nav system combined with the convenience and portability of a phone. If a turn is missed, CoPilot works out the best new route immediately.

What's the point?
The annual playground for society's elite, Gumball 3000 offers a select few the opportunity to drive (and party) alongside billionaires, extreme sport athletes, film and fashion stars and rock icons. Ultimately, the rally offers an escape from the every day and an excuse for "aristocratic delinquency" (Steve O, Jackass).

What’s the prize?
There is no prize for coming in first, however all entrants get a bronze statue of Burt Reynolds' bust fancied after his portrayal of J.J. McClure in Cannonball Run. In addition, the coveted prize for all Gumballers is the 'Spirit of the Gumball' Trophy (usually just a gumball machine, complete with gum!), given to the participant who most embodies the free, uncompromising character of the rally. Other awards include: “Most Stylish,” 'Best Car,' and each sponsor awards their own trophies for whatever seems most fitting – it changes every year.