Press Release:February 5, 2007FOR IMMEDIATE RELEASE ALK Technologies Partners with IDSC to Offer Optimized Fuel Routing within PC*MILER Princeton, New Jersey – March 8, 2007 -ALK Technologies announced it has partnered with IDSC (Integrated Decision Support Corporation) to provide over-the-road fuel purchase optimization directly through its PC*MILER routing and mileage software. This new functionality will be demonstrated at the Truckload Carriers Association Annual Convention at the Bellagio Resort in Las Vegas, March 11-13, in ALK’s booth 212. IDSC provides planning and execution solutions, including fuel optimization, specifically for truckload carriers. PC*MILER is the transportation industry standard for routing and mileage calculation by motor carriers, shippers and logistics providers throughout North America. The IDSC partnership will enable PC*MILER users to incorporate the most cost-effective over-the-road fuel purchases into driving directions without exiting the application. PC*MILER users will be able to simply access IDSC’s extensive fuel-pricing database to generate the most efficient route with detailed fuel buying instructions along the way. Details include where to make fuel purchases as well as how much to buy at any given location. The application also considers negotiated discounts a customer can enter on a retail-minus or cost-plus basis. Discounts can be entered by fuel chain or by individual fuel stop. “ALK has been working with IDSC for many years and we respect their expertise in fuel optimization. By directly integrating their fuel data with PC*MILER, we are providing true value for our joint customers and a compelling solution for new clients," said Ed Siciliano, vice president, sales and marketing at ALK Technologies. Fuel prices change constantly and vary significantly from one truck stop or fueling location to another. By taking advantage of these price differentials, IDSC estimates routing optimized for fuel purchases at the pump saves truckers 4 to 7 cents per gallon of diesel. IDSC optimization is based on up-to-the minute pump prices of fuel at 8,000 truck stops and fueling locations throughout the United States and Canada. "We are pleased to partner with another industry leader like ALK Technologies. This is an intuitive fit that offers added efficiency for carriers working on razor-thin profit margins. High, volatile fuel prices mean wider price differentials from one outlet to another. Carriers will be able to take advantage of those differences in the most efficient manner by accessing IDSC directly through PC*MILER in their own specific operating environments,” said Rick Murphy, Ph.D., CEO of IDSC. Some PC*MILER customers subscribe separately to IDSC’s Fuel Advice web based service to access the same optimized data. The new partnership enables ALK customers to save a step in the routing process and access IDSC optimization directly through PC*MILER. Similarly, payment can be made directly through ALK as well. IDSC integration will be available in PC*MILER 21, which will be released this spring. For more information on this new PC*MILER fuel optimization functionality, visit www.fueladvice.com. About IDSC About ALK TechnologiesALK Technologies, Princeton, N.J., was founded in 1979 by Princeton University professor Dr. Alain Kornhauser, who still provides strategic leadership. ALK recognized the power of information technology early and has consistently developed inventive, practical transportation applications that provide customers a competitive edge, increased efficiency and bottom line benefits. ALK helps companies and individuals understand and harness the relentlessly evolving technologies reshaping the competitive transportation landscape. # # # The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
For more details, visit www.alk.com or www.alk.eu.com
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