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Press Release: November 7, 2007
FOR IMMEDIATE RELEASE
ALK Launches CoPilot® Live™ 7 Mobile Smartphone GPS Navigation
Princeton, New Jersey – November 7, 2007 - ALK Technologies today announced the availability of CoPilot ® Live™ 7 GPS navigation for Windows Mobile smartphones and PocketPCs. CoPilot Live 7 redefines mobile satellite navigation with its simple and intuitive menus, new clearer 2D and 3D map views, and real-time mobile Internet navigation based services. CoPilot Live 7 provides mobile phones with full-featured satellite navigation, offering the same performance and ease of use as a dedicated in-dash navigation system. Redesigned destination entry makes going to places simple, with step-by-step address entry, finger-touch buttons and predictive address matching. Frequently used features are quickly accessible including changing the map view, finding a detour and locating the nearest gas station. CoPilot Live 7's new 2D and 3D map views enable drivers or pedestrians to see their exact location and the way ahead clearly and easily. As with all CoPilot navigation solutions, Driver Safety is the priority so by default, in Driver Safety View, a map is only shown close to a turn or junction, progressively zooming-in automatically before returning to the non-distracting safety screen once the turn is completed. CoPilot Live 7 incorporates the latest street mapping data and updated points-of-interest. Additional map regions including Europe, Middle East , South Africa , and Australia are available to purchase and download from the CoPilot Central desktop companion (included). Finding the nearest restaurant or hotel is made easy with access to over 6 million points-of-interest. There are over 50 categories displayed in CoPilot Live 7 both in 2D or 3D map views. Many POIs include telephone numbers, so customers can select a POI and activate a call directly from within CoPilot. Customers can now enjoy a truly personal navigation experience. CoPilot Live 7 provides a wide variety of routing options, familiar industry standard map color themes and other settings that can be selected to suit the individual. Commercial partners are able to create unique customer experiences to compliment their brands. Live mobile data services can be specified by Mobile Operators to incorporate their preferred partners or content. An all-new desktop content management companion, CoPilot Central, makes it easy to download and manage extra maps, POIs and other content. Software updates are automatically downloaded and installed. Powerful trip planning features helps customers to work out their trips in advance and download preplanned trips to their mobile device for real-time route guidance and navigation. CoPilot Live 7 is a connected navigation system that utilizes the mobile internet to deliver useful real-time information about the route ahead. These ‘Navigation Based Services' (NBS) include Live traffic information and CoPilot's unique Internet location tracking. Businesses can take advantage of a seamless connection to CoPilot® FleetCenter™, a premium service that provides multi-vehicle fleet tracking, job dispatch, instant driver messaging and historical reporting. Michael Kornhauser, Vice President, Managing Director of ALK Technologies said “CoPilot Live 7 is a truly personalized satellite navigation system. We can now provide drivers, cyclists and pedestrians with the same experience on a phone as a dedicated or in-dash sat nav system, as well as useful real-time location-specific services such as traffic or location tracking. Now mobile phones are just as useful for helping you find the way as they are for making calls.” David Hooper, EMEA Mobility Business Group Marketing Manager of Microsoft said “It‘s excellent news that CoPilot Live 7 is ready to use on Windows Mobile 6 devices. Customers can now enjoy dedicated navigation performance and a rich communication experience on a single Windows Mobile device. CoPilot Live and Windows Mobile has enjoyed tremendous retail success through UK Mobile Operators and we expect ALK's CoPilot business to grow worldwide thanks to the rich functionality available in CoPilot Live 7 and Windows Mobile 6.” CoPilot Live 7 is available worldwide starting October 24 th for Windows Mobile based Smartphones and Pocket PCs. More information is available at www.CoPilotGPS.com . Notes to editors: CoPilot Live 7 North America – DVD and 2GB Memory Card with a 3 way adapter pre-loaded with North America - $199 Registered CoPilot Live customer upgrades CoPilot Live 7 North America – DVD and 2GB Memory Card with a 3 way adapter pre-loaded with North America - $99 Subscription services: Live location tracking - Free About ALK # # #
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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